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If you like brainteasers, try to discern out the missing portions in this: Q1, Q3, Q5, Q6, Q7, Q8, Q9. You don’t should paintings at the NSA to figure out that Q2 and q4 are missing, even though that seems to have eluded Audi’s trademark lawyers about a decade ago. Audi deliberate to reveal a small Q2 crossover (believed to appear to be the 2012 Crosslane concept, above) at the Geneva automobile show in March, and to construct a sporty this autumn variant of the hot-selling Q3, but it couldn’t do it. Not because of engineering demanding situations or coins shortages, however due to the fact Fiat (now FCA) owned the logos to Q2 and this autumn.
FCA always made it clear that the names weren’t on the market. The contingency for Audi was to name the Q2 the Q1, which robbed Audi of the danger to deliver an even smaller crossover off the upcoming Volkswagen T-cross junior off-roader, a good way to be based totally off the VW Polo/Audi A1 architecture. There was no contingency for the this autumn roblem.
However it’s all settled now due to the fact Audi CEO Rupert Stadler made a cellphone name, then made another couple of smartphone calls, and it’s all been resolved, with the Volkswagen group swapping logos with FCA. Talking at the Detroit automobile show, Stadler said that not best had he locked in Q2 and this autumn, however that Audi had trademarked RSQ and squarevariations of all nine of its Q names—simply in case.
Stadler stated that getting the names had been a straight business transaction ten years within the making, with each birthday celebration in the long run having “discovered something we wished.” while the cynical could say FCA wanted cash, Stadler insisted no money modified palms, and neither did any engineering expertise or patents. “We promised each other we wouldn’t disclose what it price, however it was no longer some thing they were willing to simply promote,” Stadler admitted. “We tried to get it years ago and that they said ‘No, in no way.’ but there's by no means ‘in no way’ in commercial enterprise.”
“This 12 months I went back to them with an offer and we talked and there were some negotiations after which we agreed to it.” when asked if Audi had swapped logos with FCA, Stadler spoke back: “something very similar to that, yes.”
The Q2 trademark has been held by using Alfa Romeo as a call for a limited-slip differential technology that has morphed from mechanical to electronic manage, at the same time as q4 maximum recently sat on the rump of Maserati’s Quattroporte and Ghibli fashions to denote all-wheel force.
Audi, for its component, is no stranger to Italian-language names, with the maximum apparent being its shorthand for all-wheel pressure, “Quattro,” because of this “4” in Italian. But Quattro become by no means at the desk, Stadler said.
Audi used Duo in 1997, Avantissimo for a concept vehicle in 2001, and Nuvolari on any other one in 2003. Nuvolari may be an exciting connection, because it become named after mythical prewar racer, Tazio Nuvolari, who won Grands Prix for both Alfa Romeo and Audi’s forerunner, vehicle Union. But that’s approximately it inside Audi’s history for capacity Fiat, Lancia, Maserati, or Alfa Romeo names, aside from Nardò, the Italian check music owned through the Volkswagen group.
Alfa Romeo desires extra names to supply on its guarantees of a 5-automobile comeback, but its latest history is one among rifling thru the data to give you stuff like Giulia and Giulietta, although MiTo (a mixture of Alfa’s Milano historical past and Torino, in which it’s now headquartered) was imaginative, in an odd way.
Alfa, but, isn’t the simplest FCA emblem that wishes names, and here’s where it receives exciting. Luxurious logo Maserati has a records of wind names that’s almost so long as its history of almost going broke before being rescued. It’s had Mistral, named after a strong wind on the French Mediterranean coast, and Khamsin, named after a warm wind in northern Africa. Extra pointedly, Bora changed into used on two Maserati coupes (from 1973 to 1974, and from 1975 to 1980), however inside the Eighties Maserati couldn’t have the funds for to renew the trademark.
Enter Volkswagen. VW has additionally lengthy been a fan of wind names (for motives which have by no means been absolutely defined), consisting of their mainstays of golfing (the German call for the Gulf move) and Passat (a exchange wind), plus it nonetheless makes use of Sharan and Scirocco.
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So Volkswagen snapped up the trademark for Bora (a wind the blows for the duration of the Balkans, along side Turkey, Poland, and Russia) and ruined the moniker’s supercar dignity by means of slapping it on a small car. However it hasn’t been used for two generations now, as the car it sat on became the Polo. Volkswagen additionally has the rights to Lupo, the Italian phrase for “wolf,” but it hasn’t used it considering 2005.
So some thing in among all of that have to have tweaked FCA’s fancy, due to the fact the Q2 badging can be visible on an Audi in Geneva in March, and the q4 should arrive in 2019 or so.
FCA always made it clear that the names weren’t on the market. The contingency for Audi was to name the Q2 the Q1, which robbed Audi of the danger to deliver an even smaller crossover off the upcoming Volkswagen T-cross junior off-roader, a good way to be based totally off the VW Polo/Audi A1 architecture. There was no contingency for the this autumn roblem.
However it’s all settled now due to the fact Audi CEO Rupert Stadler made a cellphone name, then made another couple of smartphone calls, and it’s all been resolved, with the Volkswagen group swapping logos with FCA. Talking at the Detroit automobile show, Stadler said that not best had he locked in Q2 and this autumn, however that Audi had trademarked RSQ and squarevariations of all nine of its Q names—simply in case.
Stadler stated that getting the names had been a straight business transaction ten years within the making, with each birthday celebration in the long run having “discovered something we wished.” while the cynical could say FCA wanted cash, Stadler insisted no money modified palms, and neither did any engineering expertise or patents. “We promised each other we wouldn’t disclose what it price, however it was no longer some thing they were willing to simply promote,” Stadler admitted. “We tried to get it years ago and that they said ‘No, in no way.’ but there's by no means ‘in no way’ in commercial enterprise.”
“This 12 months I went back to them with an offer and we talked and there were some negotiations after which we agreed to it.” when asked if Audi had swapped logos with FCA, Stadler spoke back: “something very similar to that, yes.”
The Q2 trademark has been held by using Alfa Romeo as a call for a limited-slip differential technology that has morphed from mechanical to electronic manage, at the same time as q4 maximum recently sat on the rump of Maserati’s Quattroporte and Ghibli fashions to denote all-wheel force.
Audi, for its component, is no stranger to Italian-language names, with the maximum apparent being its shorthand for all-wheel pressure, “Quattro,” because of this “4” in Italian. But Quattro become by no means at the desk, Stadler said.
Audi used Duo in 1997, Avantissimo for a concept vehicle in 2001, and Nuvolari on any other one in 2003. Nuvolari may be an exciting connection, because it become named after mythical prewar racer, Tazio Nuvolari, who won Grands Prix for both Alfa Romeo and Audi’s forerunner, vehicle Union. But that’s approximately it inside Audi’s history for capacity Fiat, Lancia, Maserati, or Alfa Romeo names, aside from Nardò, the Italian check music owned through the Volkswagen group.
Alfa Romeo desires extra names to supply on its guarantees of a 5-automobile comeback, but its latest history is one among rifling thru the data to give you stuff like Giulia and Giulietta, although MiTo (a mixture of Alfa’s Milano historical past and Torino, in which it’s now headquartered) was imaginative, in an odd way.
Alfa, but, isn’t the simplest FCA emblem that wishes names, and here’s where it receives exciting. Luxurious logo Maserati has a records of wind names that’s almost so long as its history of almost going broke before being rescued. It’s had Mistral, named after a strong wind on the French Mediterranean coast, and Khamsin, named after a warm wind in northern Africa. Extra pointedly, Bora changed into used on two Maserati coupes (from 1973 to 1974, and from 1975 to 1980), however inside the Eighties Maserati couldn’t have the funds for to renew the trademark.
Enter Volkswagen. VW has additionally lengthy been a fan of wind names (for motives which have by no means been absolutely defined), consisting of their mainstays of golfing (the German call for the Gulf move) and Passat (a exchange wind), plus it nonetheless makes use of Sharan and Scirocco.
Audi Confirms Q2 infant Crossover in 2016, also New Q5
Audi h-tron Quattro concept: The Hydrogen EV version of the Q6
Audi emblem research: tests, reviews, specs, Pricing, and extra
So Volkswagen snapped up the trademark for Bora (a wind the blows for the duration of the Balkans, along side Turkey, Poland, and Russia) and ruined the moniker’s supercar dignity by means of slapping it on a small car. However it hasn’t been used for two generations now, as the car it sat on became the Polo. Volkswagen additionally has the rights to Lupo, the Italian phrase for “wolf,” but it hasn’t used it considering 2005.
So some thing in among all of that have to have tweaked FCA’s fancy, due to the fact the Q2 badging can be visible on an Audi in Geneva in March, and the q4 should arrive in 2019 or so.
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